UCDA
Branding.
CATEGORIES
Branding
YEAR
CLIENT
2023
UCDA 2024 Conference
My main objective was to help creative a cohesive branding and style guide for the 2024 UCDA Conference that will be hosted at Arizona State University
ABOUT PROJECT
THE SCOPE
The theme of the 2024 University & College Designer's Association Education Summit is Immerse. This will be the 19th annual UCDA summit and will be held at Arizona State University.
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I was tasked with creating the branding and visual elements necessary to bring Immerse alive!
IDEATION
I engaged in an ideation process to conceptualize the visual aesthetics, drawing inspiration from the client's input.
The client expressed an interest in incorporating elements reminiscent of the Arizona desert's allure, coupled with a blend of technology. Consequently, I devised four fundamental themes for our concepts: sunsets, nature, technology, and otherworldly motifs.
FIRST CONCEPTS
LIQUID HEATWAVE ART STYLE
Immerse designs is proud to present its signature art style, which is truly one-of-a-kind. It captures the essence of the Arizona's beautiful skyscapes. The combination of color and composition produces a striking visual imapct that is sure to leave a lasting impression on anyone who sees it.
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This style is more than just a visual representation; it's an experience. It immerses you to evoke a sense of warmth and comfort, transporting you to the sun-drenched deserts of Arizona.
FINALIZED CONCEPTS
FREEFLOWING
These containers are abstract shapes that match the natural contours of the Liquid Heatwave. They are the primary container for the art style. They should only ever appear on a white or black background.
BORDERS & COLUMNS
Liquid Heatwave may be contained within one border or column on a page. Never place multiple borders or columns on the same layout
CIRCULAR
Rarely Liquid Heatwave may be contained in a circular shape. This must be a regular circle, not an oval.
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CIRCULAR
Adds a focal image of Liquid Heatwave
FREEFLOWING
Matches the natural contours of the Liquid
BORDERS & COLUMNS
Accent content with our Liquid Heatwave
